Life Dollars: Finding Currency in Community

by Tyler Suchman on October 9, 2010

Douglas Rushkoff offers a robust discussion of complementary currencies, demonstrating the value of community beyond the dollar. An excerpt:

This is where the Internet might be of some help. Networks can connect those looking to reinforce their sense of hope and connection to others. We can share new models that work, collaborate with like-minded members of other communities, and build decentralized constituencies to fight our common battles. Beneath all its flashy, advertising-based social networks, the Internet is still a communications medium. We can use it to find the people and ideas deemed unready for corporate media’s precious prime time.

Perhaps more important, by restoring our connections to real people, places, and values, we’ll be less likely to depend on the symbols and brands that have come to substitute for human relationships. As more of our daily life becomes dictated by the rules of a social ecology instead of those of a market economy, we will find it less necessary to resort to the behavior of corporations whenever things get rough. We might be more likely to know the names of our neighbors, and value them for more than the effect of their landscaping on our block’s real-estate prices.

(h/t Kenley Neufeld)

{ 1 comment… read it below or add one }

CC Banc February 13, 2011 at 5:17 pm

A true currency circulates as it represents a “unit of account” that has an intrinsic stored value that is accepted in the marketplace. For example take a look at WIR Bank in Switzerland, an excellent example of a complementary currency.

Leave a Comment